Samsung Series 7 RU7400 127 cm (50") 4K Ultra HD Smart TV Wi-Fi Black

SKU: UE50RU7400UXXU Category:

Samsung Series 7 RU7400 127 cm (50") 4K Ultra HD Smart TV Wi-Fi Black

* Images are for illustrative purposes only.
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£514.74 £428.95 Ex. VAT

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Crystal, clear, lifelike colour
Dynamic Crystal Colour

With more than one billion colours – 64 times more than conventional UHD TVs – the Dynamic Crystal Colour display delivers picture-perfect results every time.

True 4K colour & clarity
Don’t settle for anything less than True 4K colour and clarity. Samsung delivers the pure colours, sharp contrast and brightness expected from the latest 4K resolution standards.

UHD Dimming
Experience better shadow detail and more accurate colour with UHD Dimming technology, that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality.

Bixby on TV
Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.

Discover picture detail like never before
Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.

Less time searching and more time watching
Universal Guide

Spend less time searching and more time watching, with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

UHD Processor
Relax with a TV that adapts to give you the very best 4K picture.

Clean Cable Solution
Banish messy cables from sight, for a distraction free viewing experience.
* Actual product may differ from image shown. Please see our product gallery.* This feature does not apply for 43 inches.

Slim Design
A TV designed to look elegant from every angle, with a design that gives you less TV and more picture.
* Actual product may differ from image shown. Please see our product gallery.

Smart Home
Control your compatible smart devices from the comfort of your sofa for a more connected home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings*.
* Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.

All your content and connected devices in one place
Enjoy simple and intuitive control of everything with just one remote. Say goodbye to multiple remotes lined up on your coffee table. Your one Remote allows you to access all your content and connected devices in one place. You’re only ever 3 clicks from your favourite shows.*
*Some apps may not be available at launch. App providers can be withdrawn from the product at any time and without notice.

Feature Feature Value
Display diagonal 127 cm (50″)
HD type 4K Ultra HD
3D N
Display resolution 3840 x 2160 pixels
Screen shape Flat
Aspect ratio 16:9
Supported graphics resolutions 3840 x 2160
Dynamic contrast ratio marketing name Mega Contrast
Display diagonal (metric) 125 cm
Peak luminance ratio 81%
Tuner type Analog & Digital
Digital signal format system DVB-C,DVB-S2,DVB-T2
Auto channel search Y
Smart TV Y
Internet TV Y
Timeshift Y
Screen mirroring Y
Hybrid Broadcast Broadband TV (HbbTV) Y
Hybrid Broadcast Broadband TV (HbbTV) version 2
Built-in speaker(s) Y
Number of speakers 2
RMS rated power 20 W
Audio decoders Dolby Digital
Audio decoding technologies Dolby Digital Plus
Multiroom Y
Wi-Fi Y
Ethernet LAN Y
Wi-Fi Direct Y
Web browser Y
Product colour Black
On/off switch Y
VESA mounting Y
Game mode Y
Teletext function Y
High Dynamic Range Imaging (HDRI) Y
Subtitles function Y
High Dynamic Range Plus (HDR Plus) Y
Hybrid Log Gamma (HLG) Y
Local dimming Y
Digital Clean View Y
Extended PVR Y
MBR support Y
ConnectShare (HDD) Y
ConnectShare (USB) Y
HDMI ports quantity 3
PC in (D-Sub) N
DVI port N
Ethernet LAN (RJ-45) ports 1
USB 2.0 ports quantity 2
Component video (YPbPr/YCbCr) in 1
Composite video in 1
Common interface Plus (CI+) Y
Audio Return Channel (ARC) Y
Digital audio optical out 1
RF ports quantity 1
Common interface Plus (CI+) version 1.4
Consumer Electronics Control (CEC) Anynet+
Electronic Programme Guide (EPG) Y
On Screen Display (OSD) Y
Auto power off Y
Energy efficiency class A
Annual energy consumption 126 kWh
Power consumption (typical) 91 W
Power consumption (standby) 0.5 W
Power consumption (PowerSave) 36 W
Power consumption (max) 130 W
AC input voltage 220 – 240 V
AC input frequency 50 – 60 Hz
Width 1124.8 mm
Depth 59 mm
Height 650.2 mm
Weight 13.8 kg
Width (with stand) 1124.8 mm
Depth (with stand) 346.7 mm
Height (with stand) 735.8 mm
Weight with stand 16.5 kg
Stand width 85 cm
Stand depth 34.7 cm
Cables included AC
Handheld remote control Y
Batteries included Y
Manual Y
Package width 1307 mm
Package depth 170 mm
Package height 790 mm
Package weight 21 kg
Processor cores 4
Display diagonal

127 cm (50")




1124.8 mm

Energy efficiency class


On Screen Display (OSD)


USB 2.0 ports quantity


HDMI ports quantity


Extended PVR


Ethernet LAN


Processor cores


Number of speakers


Internet TV




Screen shape


Tuner type

Analog & Digital

Screen mirroring


Aspect ratio


Handheld remote control



13.8 kg

Display resolution

3840 x 2160 pixels

PC in (D-Sub)


Ethernet LAN (RJ-45) ports


MBR support


Smart TV


VESA mounting


HD type

4K Ultra HD



Wi-Fi Direct


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